Still wondering why your reputation is so important?

Currently, organizations are more and more exposed to an increasing pressure from its stakeholders to better respond to their needs and interests. This pressure is generating important conflicts within organizations in terms of reputation. Much of society agrees with the idea that development, construction and maintenance of a good reputation is important to all companies. However, … Continue reading

¿Cómo crear confianza?

He estado leyendo varios artículos sobre negociación estos días, lo que me ha llevado a reflexionar entorno al paralelismo que hay entre un proceso de negociación y la construcción de la reputación. Supongo que compartiréis conmigo que en medio de una negociación es difícil saber lo que está motivando a la persona que está sentada … Continue reading

Create relationships not networks

The emergence of new online tools have led many professionals and businesses to use them without a clear goal behind and without having planned the way to achieve it. Today it seems that the most effective strategies to win/manage corporate reputation are those that involve the presence on social networks and online communities (and monitoring … Continue reading